Google Review Link and QR Code Generator

A Google review link takes customers straight to the "write a review" box for your business, so they don't have to search for you, find your listing, and hunt for the review button. Every extra tap loses people, so a direct link makes a real difference in how many reviews you get.

This tool builds the link from any one of these:

• Your Place ID, the unique code Google uses for your listing. This produces Google's official review link format and is the most reliable option.
• The review link from your Google Business Profile (it looks like g.page/r/...), found under Ask for reviews when you manage your profile.
• A Google Maps link to your business, copied from the address bar in a desktop browser.

Once you have the link, the tool turns it into a QR code, a printable card, and message templates you can send to customers.

A Place ID is a unique identifier Google assigns to every business, landmark, and address in Google Maps. It looks like a long string of letters and numbers, usually starting with ChIJ, such as ChIJN1t_tDeuEmsRUsoyG83frY4.

You can look up any business's Place ID with Google's free Place ID Finder. Place IDs are stable, but Google can occasionally change one, for example after a business moves or its listing is merged with another. If your review link ever stops working, look up your Place ID again and regenerate the link and QR code.

Anywhere customers are when they're happiest with you. The best spots are the moments right after a great experience:

• At the counter or checkout, on a table tent, stand, or sticker by the register.
• On receipts and invoices, printed or emailed.
• On packaging, inserts, and thank-you cards for products you ship.
• On business cards and leave-behinds for service businesses that visit customers' homes.
• In restaurant menus and table cards, and on hotel room cards.

For email and text follow-ups, send the link itself instead of the QR code. People can tap a link on the phone they're already holding, but they can't scan a code on their own screen.

Print it at least 2 cm (about 0.8 inches) wide for something held in the hand, like a business card or receipt. For signs, a good rule of thumb is to make the code about one tenth as wide as the distance people will scan it from, so a sign read from 2 meters away needs a code roughly 20 cm wide.

• Use the Large download for print. It stays sharp at any reasonable size. The SVG download is vector, so it scales infinitely for signs and banners.
• Keep strong contrast. A dark code on a light background scans best. Light codes on dark backgrounds fail on many phones, so the tool warns you if your colors are too close.
• Keep the white border. The quiet zone around the code helps phones find it. Don't print anything right up against the edges.
• Always test before printing in bulk. Scan the printed proof with both an iPhone and an Android phone if you can.

Asking customers for reviews is completely fine. How you ask is what Google cares about. Its review policies prohibit:

• Incentives. Don't offer discounts, freebies, entries into a giveaway, or money in exchange for reviews, even for honest ones.
• Review gating. Don't send happy customers to Google and unhappy ones somewhere else, and don't ask only the customers you expect to be positive. Ask everyone the same way.
• Fake or conflicted reviews. Don't write reviews for customers, and don't have employees, friends, or family review your business.

Violations can get reviews removed or your profile restricted. The approach that works best is also the simplest: ask every customer, soon after their visit, with a direct link that makes it easy. That's exactly what the link, QR code, and templates above are for. When reviews come in, reply to them, including the critical ones. Customers notice businesses that respond.

The QR codes never expire. Many QR code generators create "dynamic" codes that send your customers through their own redirect server, which lets them track scans, and lets them switch your code off if you stop paying. These codes are static: they contain your Google review link directly, so they keep working for as long as Google's link does, with no middleman.

Nothing is stored or uploaded. The link, QR code, card, and templates are all generated in your browser. There's no signup, no tracking, and no limit on how many you create.