What Is The TF*IDF Algorithm for Content and SEO?
The TF*IDF algorithm is a mathematical way of analyzing content and has been part of Google's algorithm...
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Content Writing Services: Are They a Good Fit for Your Business?
As a content marketer who owns a content marketing agency, you'd think my opinion on this subject would...
Marketing KPI Glossary: List of 35+ Terms and How to Track Them
The broader digital marketing world is packed with terminology like any other specialized industry. Some...
A Beginner’s Guide to Setting Realistic Goals for Your Blog
Anytime you're starting a blog, you need to set goals for it. Objectives are helpful whether you're an...
FAQ: Can Content That Was Written by AI Rank on Google?
Every few months for the last few years, we see a big news story on the SEO sites or major publications...
Why Your Website Isn’t Ranking for Your Brand Name
Sometimes, you've been running your site for a while, and you just aren't ranking for your own brand...
18 Reasons Why Your Ecommerce Products Aren’t Ranking
There are more online stores now than ever before. The barrier to entry is exceedingly low; you can set...
Why User Intent Is Important for Blogging (with Types and Examples)
One of the many aspects of blogging I often mention is considering user intent. Intent optimization is...
How to Set and Limit Permissions for WordPress Blog Authors
There are two kinds of WordPress blogs: those with a single author and those with multiple...
[Guide] 3 Ways to Add a Table of Contents to Your Shopify Blog
I'm a firm believer in the power of a table of contents. I've seen some pretty dramatic effects ever...
Are Link Exchanges and Swaps Harmful for Your Website SEO?
As you no doubt know by now, links are perhaps the single most significant part of the internet, SEO, and...
Myth Busting: Are Video Embeds an SEO Ranking Factor?
One aspect of SEO that has been growing in popularity is the use of videos. Many people – a lot of...
Myth Busting: Does Creating Unique Images Help with Your SEO?
Images are one of the most complicated parts of blog posts. You have to create unique, relevant images...
What is a Growth Marketing Manager? (And Why You Need One)
You know you're in for a good time when you search for a professional role and see a bunch of blog posts...
8 WordPress Plugins to Internally Link Content (Auto & Manual)
Links are essential for SEO, user experience, content discovery, and more. Google tested a version of...
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