What’s Content Pruning? Here’s How It Can Help (And Hurt)
A term you might have seen crop up recently in the realm of content marketing is "content pruning." It's...
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Alexa.com Is Dead – Here Are 20 of the Best Alternatives
Decades ago, a company was founded, named after the library of Alexandria. This company, Alexa Internet,...
Pipeline Velocity: What Is It and How Do You Optimize It?
When you think about optimizing your sales process, where do you start? Do you begin with traffic...
What Is the Average PPC Conversion Rate? (Updated)
As marketers, we love to make data-driven decisions. We monitor our analytics, perform tests, and measure...
How to Grow Your Business Without Social Media (11 Alternatives)
Facebook was founded in 2004, though it took several years before it transitioned from a college network...
15 Strategies to Get Testimonials Without Bugging Clients
It's no secret that one of the best things you can do for a business is build up a list of positive...
Tutorial: How to Add a Quiz to Your Blog Post Content
It seemed like quizzes would be the next big thing in blogging for a few years there. They seemed to pop...
DIY SEO: How to Do Your Own SEO For Free (With Tips)
SEO is a skill, and it has a wide variety of practitioners. Some of them are good, some of them are not....
What’s the Definition of a Thin Content Site? (And How to Fix It)
These days, when you see people talking about content marketing, you'll see a lot of jargon and buzzwords...
Semrush vs Ahrefs vs Moz: An Honest Marketer’s Guide
Three names come up repeatedly in the world of keyword trackers and other digital marketing tools....
How to Develop a Blog Content Calendar (Templates and Software)
Success with a business or a blog requires patience, planning, and organization. It's that last one that...
A Beginner’s Guide to Marketing Management: What Is It?
There's a tendency amongst marketers to feel like we go it alone, flying by the seat of our pants. We...
15 Creative Ways to Get More Leads for Your Agency
Agencies live and die by their lead generation, my own included. The way you can bring in new potential...
[Guide] Comparing the Most Popular Content Analytics Tools
To be successful with marketing, you need to make decisions, and those decisions need to capitalize on...
What Is The TF*IDF Algorithm for Content and SEO?
The TF*IDF algorithm is a mathematical way of analyzing content and has been part of Google's algorithm...
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