Pillar Content for Blogs: What is It and How to Create It
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least…
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Can Gated Blog Content Still Rank Well on Google?
Gated content has a long history, both on and offline. In a way, members-only clubs and secret societies are the…
The 12 Steps to an Effective Lead Generation Process
Lead generation is the core goal of every marketing effort you make. Everything you do, from social media posts to…
The 9 Best Tools to Check the Quality of Your Blog Posts
Modern blogging is all about creating high quality content. The thing is, what constitutes “high quality”? Google, of course, is…
What Are Content, Link, and Expert Roundups?
Ah, the roundup post. One of my favorite strategies that I probably don’t use quite as much as I should….
The Importance of Breadcrumbs and Their SEO Benefits
SEO is full of hundreds of little quirks of web design, both hidden and visible. All of these factors have…
Hiring a Blog Manager: Contractor, In-House, or DIY?
Running a blog is a ton of work, as many of you well know. It’s no surprise that thousands of…
25 Tips to Help You Write Excellent B2B Blog Posts
There’s a difference between writing content for individual customers and writing content for other businesses, but that difference might not…
How to Screen and Test Your Blog Writer Job Candidates
Hiring someone to write for your blog is a tricky proposition. A lot of times, companies don’t properly value their…
How to Proofread Blog Posts for Spelling and Grammar
What is the most important aspect of your blog? Is it the content? Is it the links? The images? What…
25 Websites and Job Boards for Hiring a Company Blogger
I’ve spent a while convincing businesses that you need a blog to survive business on the modern internet. Now that…
What is The Role and Job Description of a Blog Manager?
As a business owner, you’ve definitely heard the advice that your business needs a blog to succeed online. You’ve probably…
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