FAQ: What Are SKAG (Single Keyword Ad Group) Google Ads?
If you've been reading about Google Ads recently, you've probably come across the acronym SKAG. The SKAG...
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YouTube Pre-Roll vs Video Action Ads: What's The Difference?
If you've ever spent time on YouTube in the last decade – and with over a billion monthly active users,...
What Is the Average PPC Conversion Rate? (Updated)
As marketers, we love to make data-driven decisions. We monitor our analytics, perform tests, and measure...
How to Accurately Calculate the ROI of Your Facebook Ads
Any time you're spending money as a business, you want to know what benefit it brings you. Sometimes it's...
18 Reasons Why Your Google Ads Suddenly Stopped Working
The world of the internet, and marketing, in particular, is constantly changing. For a decade or more...
How to Check That Facebook’s Pixel is Installed and Working
The Facebook tracking pixel is one of the most powerful analytics modules available to the average...
How to Diversify a Marketing Strategy Away from Facebook Ads
In the wide world of paid advertising, few platforms are as good on the first impression as...
Google Smart Display's Square and Landscape Image Dimensions
One of the more recent ad offerings to hit the table is Google's Smart Display. Smart Display is, as you...
A Beginner’s Guide to LinkedIn Sponsored Content Articles
Between Google Ads, Facebook Ads, assorted other social media ads, PPC through major networks, and...
Why Your Facebook ROAS Dropped Suddenly on Your Ads
One of the most important metrics to monitor when you're running paid ads is your return on ad spend....
The Ultimate Guide to Appealing a Limited or Denied Google Ad
Pretty much everyone who has used Google Ads has encountered a case where an ad that should have been...
Which Targeting Option Is Best for Brand Awareness Ads?
Whenever you're running paid advertising, you need to have a goal in mind. You might be running ads with...
How Much Does Quality Score Affect Google Ad Costs?
The Google Ads platform is a complicated beast, but it's not really that difficult to understand once you...
How to Use Google Ads Conversion Tracking With Calendly
The more data you have, the more data you track, the better you can optimize. It doesn't matter what...
How Effective is Google’s Display Network and Is It Worth It?
In the world of online advertising, it's no surprise that Google is among the best of the best. They have...
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