If you've been reading about Google Ads recently, you've probably come across the acronym SKAG. The SKAG...
If you've ever spent time on YouTube in the last decade – and with over a billion monthly active users,...
As marketers, we love to make data-driven decisions. We monitor our analytics, perform tests, and measure...
Any time you're spending money as a business, you want to know what benefit it brings you. Sometimes it's...
The world of the internet, and marketing, in particular, is constantly changing. For a decade or more...
The Facebook tracking pixel is one of the most powerful analytics modules available to the average...
In the wide world of paid advertising, few platforms are as good on the first impression as...
One of the more recent ad offerings to hit the table is Google's Smart Display. Smart Display is, as you...
Between Google Ads, Facebook Ads, assorted other social media ads, PPC through major networks, and...
One of the most important metrics to monitor when you're running paid ads is your return on ad spend....
Pretty much everyone who has used Google Ads has encountered a case where an ad that should have been...
Whenever you're running paid advertising, you need to have a goal in mind. You might be running ads with...
The Google Ads platform is a complicated beast, but it's not really that difficult to understand once you...
The more data you have, the more data you track, the better you can optimize. It doesn't matter what...
In the world of online advertising, it's no surprise that Google is among the best of the best. They have...