How to Check That Facebook’s Pixel is Installed and Working
The Facebook tracking pixel is one of the most powerful analytics modules available to the average...
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How to Diversify a Marketing Strategy Away from Facebook Ads
In the wide world of paid advertising, few platforms are as good on the first impression as...
Google Smart Display’s Square and Landscape Image Dimensions
One of the more recent ad offerings to hit the table is Google's Smart Display. Smart Display is, as you...
A Beginner’s Guide to LinkedIn Sponsored Content Articles
Between Google Ads, Facebook Ads, assorted other social media ads, PPC through major networks, and...
Why Your Facebook ROAS Dropped Suddenly on Your Ads
One of the most important metrics to monitor when you're running paid ads is your return on ad spend....
The Ultimate Guide to Appealing a Limited or Denied Google Ad
Pretty much everyone who has used Google Ads has encountered a case where an ad that should have been...
Which Targeting Option Is Best for Brand Awareness Ads?
Whenever you're running paid advertising, you need to have a goal in mind. You might be running ads with...
How Much Does Quality Score Affect Google Ad Costs?
The Google Ads platform is a complicated beast, but it's not really that difficult to understand once you...
How to Use Google Ads Conversion Tracking With Calendly
The more data you have, the more data you track, the better you can optimize. It doesn't matter what...
How Effective is Google’s Display Network and Is It Worth It?
In the world of online advertising, it's no surprise that Google is among the best of the best. They have...
List of Tools to Set Up Call Tracking on Google Ads
Google Ads, as a platform, has a wide variety of features not all marketers make use of, when they...
15 Platforms to Diversify Your PPC Marketing Campaigns
PPC advertising can be a great benefit to your business, but it's easy to get stuck in a rut. Do any of...
Why Google Ads Isn’t Reaching Your Full Daily Budget
Any time you're running a PPC campaign, your budget is going to be on the forefront of your mind. Are you...
Why Your New Google Ads Have a Low Ad Rank
Google Ads is the world's largest ad network available to just about everyone, and as such, it's no...
Blogging vs PPC: Which is a Better Value for Your Business?
There's an ongoing debate in the marketing and business communities. Which is better for a business? Is...
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