Our Editorial Process

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Last Updated: February 6, 2024

At Content Powered, we are committed to giving our readers the most accurate, research-backed, and expert-vetted information on internet marketing, blogging, SEO, and website development.

Our goal is to be a serious, honest, and reliable source of first-hand knowledge and experience in an industry that is constantly evolving.

We have developed a comprehensive editorial process to maintain this standard and the integrity, transparency, and quality of our content.

Our Team of Experts And Their Experience

Content Powered is built by a team of experienced writers, editors, and industry professionals with extensive experience in internet marketing.

Our CEO, James Parsons, is the primary author of the Content Powered blog. He has over 15 years of experience coding, designing, and growing websites with inbound marketing, and he writes for Forbes, Entrepreneur, Inc., and others on SEO and internet marketing.

Our goal with every article is that it's informative, truthful, and driven by our real-world applications and success stories from thousands of websites, ranging from our startup clients to our Fortune 500 clients.

We publish hundreds of pages of content per week for our client's sites, and we publish content every week on our own blog - our experience and expertise are reflected in our content. This isn't the same recycled information that can be found anywhere.

We share our real-world, first-hand knowledge, experiences, and data so that our visitors can improve their own digital marketing.

Research, Source Verification, and Fact Checking

Our team conducts thorough research before we start writing an article. We do this to review new algorithm changes, industry reports, scholarly articles, and official statements. We also link only to sources that are peer-reviewed and widely recognized in the industry.

Every article goes through a rigorous fact-checking process. Our editorial team meticulously reviews each piece to ensure accuracy and clarity, and our proofreading process guarantees that the information is presented in an engaging and reader-friendly manner.

Drew Hendricks is our third-party fact checker, working as a content marketing and SEO consultant. He is an SEO and Content Development specialist with over 20 years of experience. Drew sits on the Board of Advisors for Founders Space, a venture builder with partners in 22 countries, and has written for numerous publications like Fortune.com, Insider.com, and TheNextWeb.

By playing both offense and defense, we are twice as likely to ensure that our content is relevant and accurate before it is written and checked again before it is published.

Updates, Feedback, and Revisions

Websites and the web standards surrounding them are ever-changing, and so is our content. We regularly revisit our older posts to update them with the latest information, trends, and technologies. This practice ensures that our readers always have access to the most current and applicable information.

We believe in the power of community and encourage our readers to share their thoughts and feedback on our content. For this reason, we leave our blog comments open on every article and guide on our site. Genuine feedback, whether positive or critical, is an important part of creating valuable resources. This interaction helps us to continuously improve and tailor our content to meet the needs and interests of our audience.

Reader comments and suggestions are always welcome and taken into consideration in our editorial process.

As always, if you find a factual inaccuracy on any one of our pages, we encourage you to contact us so that we can take a look at it.

Transparency, Ethics, and Integrity

At Content Powered, our commitment to transparency, ethics, and integrity is the cornerstone of everything we do. Our content is created with the utmost honesty and independence.

We are not influenced externally; our thoughts and ideas are entirely our own.

Every word written on this site, primarily by our CEO, James Parsons, is a reflection of our unswayed, authentic viewpoints.

We pride ourselves on our openness and are always willing to stand by our content. For any inquiries or discussions regarding our content, we encourage you to reach out to us directly through our contact page.

No Guest Posts or Article Submissions

Content Powered holds a firm stance with our high-quality content standards, which is upheld through select processes and rigorous topic evaluations.

Our policy restricts guest posts or submissions from outside sources. Unfortunately, we cannot accept these.

The sole responsibility of content creation lies with our in-house team, which aligns with our doctrine and dedication in imparting firsthand knowledge and experience to our audience.

Your understanding is highly valued and we're convinced that this approach enhances the credibility and genuineness of our content.

Topics Selection and Conflict of Interest Policy

Our commitment is to deliver valuable, thoroughly researched, and relevant information to our audience. The content we develop is based on real-world questions and inquiries raised by our clients, ensuring we provide substantial answers to topical issues in the field of marketing. Our engagement in exhaustive research before presenting on these subjects guarantees novel insights that avoid redundancy.

The information we deliver adheres to a No Conflict of Interest Policy, ensuring impartiality and authenticity. We do not let third-party affiliations, sponsorships, or outside influences compromise our stance on any topic. This approach secures our readers' access to objective and unbiased content wanted at informing and educating, rather than promoting concealed agendas. With all the content we provide being original, we want to improve community growth by sharing our insights.

Collaborations, Partnerships, Affiliations, and Disclosures

Content Powered operates with complete editorial independence.

We do not engage in affiliate partnerships, nor do we use affiliate links or earn commissions from the content we publish.

Our platform is not influenced by external collaborations, partnerships, or financial incentives. The content we provide is purely informative and aimed at educating and empowering our readers without any ulterior motives. Our primary goal is to share factual, unbiased information.

The only relationship we foster is with our readers and potential clients, who may choose to use our services based on the quality and reliability of our information.

Accessibility and Inclusivity

We believe in making our content accessible and inclusive to everyone. To achieve this, we have partnered with accessiBe and rigorously adhere to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.

This ensures our site is navigable and usable by individuals with various disabilities, including those who are blind, visually impaired, or have motor and cognitive disabilities. Furthermore, we are committed to using inclusive language in our content.

We utilize tools like Grammarly Premium to help identify and modify language that may not be inclusive. Our goal is to create a welcoming and respectful environment for all our readers, free from biased or exclusionary language.

Opinions and Perspectives

At Content Powered, our main focus is providing free, research-backed, factual content.

Alongside this, we occasionally share our opinions and perspectives, enriching our articles with insights drawn from our team's extensive experience in digital marketing, website building, and growth.

  • This can come in the form of something like a review, where an entire post is based on our opinions and our experiences.
  • Or, it may be only a few sentences within a larger, research-backed, and peer-reviewed article. In this case, our opinions are conveyed through clear statements like "I believe," "In my experience," or "I've found that." This approach helps distinguish personal viewpoints from factual information, ensuring clarity and transparency for our readers.

All opinions presented are made in good faith and are based on first-hand experiences and world-class knowledge of search engines and SEO.

We have complete editorial independence. We don't publish or accept any written, edited, suggested, or otherwise influenced content by third parties. 

While our content rarely deviates from the consensus, we do occasionally offer unique (or even controversial) takes on these topics if our data supports it.

As always, we value a respectful dialog surrounding all of our content, whether positive or negative, and it's incredibly valuable to engage with diverse viewpoints. Our comments section is an excellent place to leave feedback and hear those viewpoints.

Data Protection and Privacy

At Content Powered, we take your privacy and data protection seriously. The data we collect and process are standard in nature, primarily used for analytical or communication purposes, and are handled in full compliance with legal standards.

We do not sell or misuse your data. For a detailed understanding of how we handle and protect your data, we invite you to read our Privacy Policy. This policy outlines our practices and your rights concerning your data, reflecting our commitment to transparency and responsible data management.

Your Trusted Source in Digital Knowledge

At Content Powered, we are more than a blog; we're a trusted partner in digital marketing, and we believe in doing things the right way - which oftentimes means the hard way. There are no shortcuts, and we believe honesty is the best policy, even if it happens to go against public opinion or the industry consensus.

Whether you're a seasoned marketer, a new blogger, an SEO expert, or a web developer, our content is designed to help you.

If you have any questions about our editorial policy, or if you'd just like to chat, please drop us a line! We'd love to hear from you.

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