Evergreen Blog Posts: Content Ideas, Examples, and Tips
Evergreen content is an open secret to running a successful blog. It’s the core of a solid, long-lasting strategy. It’s…
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The Pros and Cons of Removing Dates From Blog Posts
There’s an ongoing debate among the marketing community, and it’s about timestamps. When you publish a blog post, you have…
What Happens to Your Website When You Quit Blogging?
There are millions upon millions of people running blogs on the internet today, and throughout the last four decades there…
[Infographic] 15 Things You Should Know Before Blogging in 2020
Blogging in 2020 is a different world than blogging in the past. The internet has changed a lot since the…
30 Ways to Add Call to Actions to a Blog Post
Recently, I wrote a post about the different kinds of CTAs you can plug into your blog posts to attract…
Can Adding Videos to Your Blog Posts Improve Your SEO?
Video comes up more and more in the context of modern content marketing. Cisco predicts that as much as 82%…
Is Blogging a Good Idea for eCommerce Businesses?
Much of the time, when we talk about blogging, it comes from one of two perspectives. First, it’s from a…
Whose Name Should Be on Ghostwritten Blog Posts?
When you’re paying someone to write blog posts for you – the process known as ghostwriting – you have one…
Pillar Content for Blogs: What is It and How to Create It
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least…
The 9 Best Tools to Check the Quality of Your Blog Posts
Modern blogging is all about creating high quality content. The thing is, what constitutes “high quality”? Google, of course, is…
25 Tips to Help You Write Excellent B2B Blog Posts
There’s a difference between writing content for individual customers and writing content for other businesses, but that difference might not…
How to Proofread Blog Posts for Spelling and Grammar
What is the most important aspect of your blog? Is it the content? Is it the links? The images? What…
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