Keyword Clustering Tool

Keyword clustering is the process of grouping related keywords together based on their similarity or shared search intent. Instead of creating a separate page for every single keyword you want to rank for, you identify which keywords can be targeted together on the same page.

For example, "best running shoes," "top running shoes," and "running shoes reviews" all have similar intent and could be targeted on one comprehensive page about running shoe recommendations.

Clustering your keywords has several benefits for your SEO strategy.

• Avoid keyword cannibalization. When you have multiple pages targeting similar keywords, they compete against each other in search results. Clustering helps you consolidate related keywords onto single pages.
• Create more comprehensive content. By targeting a cluster of related keywords, you naturally create more thorough content that covers a topic from multiple angles.
• Better content planning. Clusters help you see the big picture of your content strategy and identify gaps or opportunities.
• Improved topical authority. Search engines reward sites that demonstrate expertise on topics. Clustering helps you build out topic hubs systematically.

This tool uses a word-based clustering algorithm that groups keywords sharing common words. Here's how it works.

• Each keyword is broken down into individual words (excluding common stop words like "the," "and," "for," etc.).
• Keywords that share a minimum number of significant words get grouped together.
• The cluster is named after the most common shared words in the group.
• Keywords that don't share enough words with any other keyword end up in the "Unclustered" group.

You can adjust the "Minimum Shared Words" setting to make clusters tighter (more words required) or looser (fewer words required).

• Review clusters manually. Automated clustering is a starting point. Always review the clusters to make sure they make sense for your specific use case.
• Consider search intent. Two keywords might share words but have different intent. "Buy running shoes" and "running shoes history" shouldn't necessarily be on the same page.
• Use clusters for content briefs. Each cluster can become the foundation for a content brief, with the keywords informing headings and subtopics.
• Start with broad clusters. Begin with a lower minimum shared words setting to see the big picture, then increase it to find tighter sub-clusters.
• Don't ignore unclustered keywords. Unique keywords that don't cluster might represent valuable niche opportunities worth their own dedicated pages.