Review Schema Generator
Create valid Review schema markup for your website in seconds. Review schema helps search engines understand product reviews, service reviews, and other rating-based content on your site. When done right, you might even get those fancy star ratings showing up in Google search results.
Generated Review Schema
- Copy the JSON-LD code above and paste it into the <head> section of your HTML page.
- Wrap it in <script type="application/ld+json"> tags if not already included.
- Test your markup with Google's Rich Results Test tool.
- Review schema can help you get star ratings in search results, but Google doesn't guarantee rich results for all pages.
What is Review Schema?
Review schema is a type of structured data that helps search engines understand reviews on your website. It tells Google and other search engines specific details about a review, like the rating given, who wrote it, and what item or service is being reviewed. When implemented correctly, this can lead to rich snippets in search results - those star ratings you sometimes see under a search result.
The schema uses JSON-LD format, which is Google's preferred method for adding structured data to web pages. It sits in your page's HTML but doesn't show up visually to visitors.
Why Should You Use Review Schema?
Adding review schema to your pages has several benefits that can help your SEO and click-through rates.
- Star ratings in search results make your listing stand out from competitors.
- Rich snippets typically get higher click-through rates than plain results.
- It helps search engines better understand and categorize your content.
- Properly structured data is a signal of a well-maintained, professional website.
- It can improve your visibility in voice search results.
What Types of Reviews Can Use This Schema?
Review schema works for a wide variety of content types. This tool supports generating schema for the following review types.
- Product reviews for physical goods like electronics, clothing, or appliances.
- Local business reviews for restaurants, shops, or service providers.
- Book reviews for novels, textbooks, or any published works.
- Movie reviews for films and documentaries.
- Restaurant reviews as a specific type of local business.
- Software and app reviews for digital products.
- Course reviews for online or in-person educational content.
- Event reviews for conferences, concerts, or other gatherings.
- Organization reviews for companies, nonprofits, or institutions.
Google's Guidelines for Review Schema
Google has specific guidelines for using review schema that you should follow to avoid penalties.
- Only mark up reviews that are actually visible on the page. Don't add schema for reviews that users can't see.
- The review must be about a specific item, not the page itself or your website in general.
- Self-serving reviews are not allowed. You shouldn't use this schema for reviews about your own business on your own site.
- Reviews must be written by real people, not generated by algorithms or bots.
- The rating scale should be clearly defined. If you use a 5-star system, make sure that's reflected in the schema.
Breaking these guidelines can result in manual actions from Google, which could hurt your search rankings.
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