The Internet Marketing Glossary

Read our huge collection of articles explaining various SEO and Internet Marketing words in our Internet Marketing Glossary! If you can't find the term you're looking for, drop us a line, and we'll add it to this page! We'd love to hear from you.

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a
  • AS (Authority Score) - Semrush invented a metric called "Authority Score" to rate a website on a scale from 1 to 100 and to...
c
  • Canonicalization - What is canonicalization? Let's consider an example: Suppose you have several URL options such as: example.com/pricing www.example.com/pricing example.com/pricing.html ...and others,...
  • CRO (Conversion Rate Optimization) - What is CRO (Conversion Rate Optimization)? For example: Imagine you have an e-commerce website. You notice that a lot of...
  • CTA (Call to Action) - What is a CTA? A more technical definition: A CTA typically refers to a design element in digital marketing materials like...
d
  • Domain Authority (DA) - Domain Authority (DA) is a comparative SEO metric by Moz.com, rated on a 0-100 scale, that measures the size and...
  • Domain Rating (DR) - Domain Rating (DR) is an important SEO metric developed by Ahrefs that is measured on a scale from 1 to...
e
  • External Links - What are external links? For example:  This links to our glossary entry on "Internal Links." That's an internal link because the...
i
  • Internal Links - What are internal links? For example: This is a link to my homepage. That's an internal link, because the link...
m
  • Meta Tags - What are meta tags? Meta tags can help or potentially hurt your SEO, depending on how they are filled out...
p
  • Page Experience - What is Google's "Page Experience" metric? For example: When you go to a website and it opens up fast, without...
s
  • Schema - What is Schema? For example, if you're looking at a review for a new movie in the theater, you might...
  • SEO (Search Engine Optimization) - SEO, also known as Search Engine Optimization, is a way to improve a website so it shows up more frequently...
u
  • URL Rating (UR) - URL Rating (UR) is a metric from Ahrefs that measures how strong a webpage's backlink profile is on a scale...

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