Blog Content Creation and SEO for Payment Processing Companies

The credit card and payment processing industry is lucrative and highly competitive. We know because many of them hire us (or companies like us). If you're looking to take a bite out of your market, whether it's standard processing, high risk, POS systems, chargeback prevention, and resentment, or something else - we're here to make it happen for you.

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We know the payment processing industry well (and many sub-industries, too)

The trick to payment processing content and SEO is understanding the buyer journey and the value of those visitors. For example, if somebody just got banned from PayPal, is that a good lead for you? Possibly, if you're a high-risk processor - but possibly not if you don't handle high-risk businesses. Or, a brand new business - is this what you're after? They will be of lower value than, say, a large business that is looking for multiple MIDs, MID rotation via NMI gateway, and so on. These are high-value leads from established businesses and revenue and topics worth pursuing. The trick is finding these topics.

That's why we've built in-house tools like Topicfinder.com, where we remove all limits for our clients and find them the very best data that nobody else on the planet has. Then, we write A++ content that deserves to be in the top spot on Google. We don't just do this for any content, though; it's just the high-value topics that will drive high-dollar conversions.

Credit Card Processing
High Risk
ACH Payments
Point of Sale Systems
Chargeback Prevention
CB Representment
MID Rotation
Credit Card Gateways
Payment Processing SaaS
FAQ: What Are Provisional Credit Reversal for Merchants?

13% of the traffic to gettrx.com, smaller DA 32 site. Easy win! Relatively low competition

Explained: The Significance of a Merchant ID Number (MID)

18% of the total traffic ot unicornpayment.com, by far their highest traffic post. Small DA 16 site, easy win!

How NFC Payments Work and How You Can Use Them

Top post on Unicornpayment.com with 19% of their total traffic, DA 16 site

How to Set Up an Offshore Payment Processor Account

DA 21 site with 19% of their total traffic from secureglobalpay.net

Mastering Credit Card Secrets: PAN, BIN, CVV, and More

19% of total traffic of nationmerchantsolutions.com, DA 21 site. Another great one!

How Do Merchant Fees Work and What Are The Types?

51% of traffic to swipesum.com, DA 30, ranking for hundreds of keywords. If they can do it, so can we!

Empathy for Debt: Quotes to Comfort and Encourage

DA 33 site pdcflow.com has this as their #1 post with 53% of their total traffic. Nice find!

What Are Credit Card Pre-Authorizations and How Do They Work?

DA 33 site merchant-accounts.ca has their as their top post with a staggering 56% of their traffic!

What is The "FANF" Fee in Merchant Payment Processing?

70% of the traffic to dharmamerchantservices.com, DA 35 site. Cool niche topic and the top post has less than 1,000 words!

There are many valuable topics you could rank for - with the right help

Like I mentioned above, the topic dictates everything in the payment processing world. If you put yourself in the shoes of the person searching for the topic, you can get an idea of who they are and what kind of business they run.

For example, if you're looking at someone who is adding a POS system for the first time and they are searching for guides on how to get one of their own, or maybe they are comparing Square vs Toast - this isn't going to be a business making 8 figures in revenue. It's a startup, and they may not even be around in a few years, statistically speaking. These are things you have to think about before you hire somebody like us and invest money in creating these topics. The choices you make matter quite a bit, and believe it or not, this is where most payment processors go wrong.

This is where we come in.

Find what your ideal payment processing customer is thinking - then give them the solution

So, now that we know who we're trying to reach: what are your customers thinking?

If you're a 7-8 figure business, what are your challenges? Is it chargebacks? Load balancing between MIDs? Shopping around for better rates? Getting rid of your accounts with a rolling reserve? These are things we have to think about.

These pain points are everything. They determine if the customer needs to switch now, or if they're simply at the research phase and are a top-of-the-funnel topic. It's a constant decision between competition, traffic volume, and value - and it's different for every topic. Some may have some competition and lower value, but immense traffic. Others may have less traffic and low competition, but massive value. We try to get a good mix of these and pick topics that are realistic.

The goal is to pick topics like an investment company picks stocks - very carefully, and after a lot of homework.

Avatar Image "I'm losing customers due to slow transaction times. How can I speed up my checkout process?"
Avatar Image "I'm paying too much in transaction fees. Is there a more cost-effective payment processor?"
Avatar Image "My business is considered high-risk. How can I find a payment processor that will accept me?"
Avatar Image "I'm experiencing too many chargebacks. How can I protect my business?"
Avatar Image "I want to expand internationally. What do I need to know about global payment processing?"
Avatar Image "I'm worried about payment security. How can I ensure my transactions are safe?"
Avatar Image "I'm not sure how to comply with PCI standards. Can you help?"
Avatar Image "My current payment system can't handle multi-currency. What are my options?"
Avatar Image "I want to offer more payment methods. What are the latest trends and technologies?"
Avatar Image "I need a better way to handle recurring payments. What solutions are available?"

Great payment processing content deserves great images, too

In the credit card processing space, images are necessary to break up large, boring walls of text.

Stock photos are great, and we can acquire these on behalf of our clients. It's baked into our pricing. But, beyond that, we can also create custom images for our clients in Photoshop, which can include things like graphs, comparison charts, and fully custom images that provide helpful information and context. These really add value to the content you're creating, and sets your company apart. These are the types of pages that get social shares, backlinks, and top rankings on Google.

This is also the benefit of hiring a full-service agency. We don't just write content; we do everything, from images to SEO to publishing to uploading it to WordPress!

We make our payment processing clients lots of money. How? Content and CRO

Getting people on your site is the hard part. What do you do once you have these visitors?

This is where conversion rate optimization comes in. You want these visitors to submit a form on your site to apply for credit card processing so that you can get them in touch with underwriting and process their paperwork as quickly as possible.

This is a time-sensitive process, and you want to give users some sort of call to action to steer them in the right direction.

Applying for processing is a higher-friction ask; you may even want to do something like a free consultation. Or, something that's even lower friction might be a free download PDF on how to reduce your credit card processing fees - and you ask your visitors for their phone and email in the process. This, in turn, generates a much larger number of leads, because people love "free" things!

Lower Your Processing Fees
Free Payment Solutions Guide
Contact Us for a Custom Quote
Reduce Your Chargebacks Now
Save on Transaction Costs
Get Started with Mobile Payments!
Sign Up for Faster Checkouts
Accept Crypto in Seconds
Request a Demo

Here are just a few of the service types and content clusters we've created for our payment processing clients:

  • • High Risk Processing
  • • Chargeback Representment
  • • Point of Sale Systems
  • • Mobile Payments
  • • E-commerce Payment Gateways
  • • Payment Service Providers
  • • Merchant Acquiring
  • • Payment Aggregators
  • • International Processing
  • • Cryptocurrency Payments
  • • Recurring Billing Services
  • • Fraud Detection & Prevention
  • • B2B Payment Solutions
  • • Contactless Payments
  • • Virtual Terminals
  • • ACH Payment Processing
  • • NFC Payments
  • • Bank Wire Transfers
  • • Direct Debit Services
  • • Chargeback Alerts
  • • ... and many more!

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

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Here are just a few of the payment processing SEO and digital marketing services we can help with:

  • • Website content
  • • Content strategy
  • • Content edits
  • • Lead generation
  • • Search engine optimization
  • • Keyword research
  • • Brand awareness
  • • Graphic design
  • • WordPress management
  • • WordPress upgrades
  • • Publishing for you
  • • Improve speed metrics
  • • Security upgrades
  • • Code and bug fixes
  • • On-page SEO
  • • Off-site SEO
  • • Algorithm updates
  • • Local SEO
  • • Link building
  • • Custom SEO plans
  • • Schema integration
  • • Phone number optimization
  • • Monitoring SERPs
  • • Improve website traffic
  • • Google My Business
  • • Technical SEO
  • • Web design
  • • Website optimization
  • • Meta descriptions
  • • Alt tags
  • • PPC with Google Ads
  • • Landing pages
  • • Google Analytics
  • • User experience
  • • Copywriting
  • • CRO

Let's Grow Your Payment Processing Business

Want some free consulting? Let’s hop on a call and talk about what we can do to help.

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