Blog Content Creation and SEO for Luxury Accessory Companies
Luxury accessories are afforded only to a select few, which is how they remain signs of luxury. The trouble is, your brand needs to find and reach customers with your marketing efforts. Content is the best way to do that, but you need an agency that knows the luxury accessories industry inside and out. That’s where Content Powered comes in.
Free Strategy CallWe know the luxury industry well (and many sub-industries, too)
Operating in the luxury accessories industry isn’t easy, and that’s a fact we know well. It’s one of our specialties, after all. Whether we’re talking about Rolex or diamonds, being a luxury brand requires a deep knowledge of your customers and their needs. Fortunately, we aren’t just experts in luxury accessories; we’re experts in marketing.
So, whether your customers are asking which watch is right for them, what jewelry goes best for a formal gala, or how to properly accessorize an outfit, our specialist writers can help. Just take a look at some of the topics we’ve covered with luxury accessory brands in the past.
Top post is 1299 words on fromluxewithlove.com, DA 44
Top post on handbagclinic.co.uk, 11% of their total traffic
Top post on baghunter.com, DA 56 site, 13% of their traffic
Top post on bagreligion.com, DA 25 site, 13% of their traffic
One of the top posts on loveluxury.co.uk, DA 26 site,
One of the top posts on loveluxury.co.uk, DA 26 site,
One of the top posts on loveluxury.co.uk, DA 26 site,
Top post on bagreligion.com, DA 25 site, 16% of their traffic
Top post on saclab.com, DA 31 site, 19% of total traffic
Top post on newinspired.com, DA 35, 36% of total traffic
Top opst on loveluxury.co.uk, 49% of total traffic, DA 26
Top post on handbagclinic.co.uk, 52% of total traffic, wow!
There are many valuable topics you could rank for - with the right help
Luxuries can be a tough sell, especially in times of economic hardship. Your luxury accessories brand has made it this far, but if you want to make it further, you need to reach the people who can make luxury purchases any time they want.
That means knowing who has an interest in what you have to offer, and how to reach them.
Fortunately, there are many possible topics you can rank for in the luxury space. Whether it’s a simple explanation of why a luxury is so sought-after, what to look for when appraising a vintage item, or the top reasons why your brand is the one to contact, we know how to provide what your customers need.
Find what your ideal luxury customer is thinking - then give them the solution
At Content Powered, we do more than just write basic content about the top ten luxury watches of the month. We learn who your customers are, and more importantly, we learn what questions they have about your luxury accessories.
Say, for example, you’re trying to sell more high-end leather belts. We don’t just write boring explainers about what belts are or why leather is used; we dig into the specific questions your customers are asking. We explain what makes a high-quality leather different from the average belt, how to identify it, and why it’s important.
The key is to give your luxury accessory customers what they need. The search engines will notice and rank your content highly, and that’s how you grow your brand.
Great luxury content deserves great images, too
Luxury accessories are, by definition, for show. Imagery and graphic design are some of the most important elements of a luxury brand. After all, it’s all in how you present yourself, right? That goes for your blog just as much as your fashion.
When we produce blog posts for you, we make sure the imagery is front and center. You can think of our images as the luxury accessories for the content we create. Whether that means unique photography or stock photos with a full use license, or custom graphic design, whatever you need, we provide.
Or, if you have in-house photographers or photography resources you’d prefer to use instead, we’re more than happy to work with you there as well.
All that matters is that you get the best possible content you can get!
We make our luxury clients lots of money. How? Content and CRO
One of the most easily overlooked aspects of the luxury accessories industry is CRO. Conversion Rate Optimization is the process we use to make sure as many of your visitors as possible are making purchases and investing in luxury for themselves.
CRO is all about knowing what your customers want and making sure they have the option to get it placed in front of them. That means it’s a deep and intensive process involving user research, buyer personas, analytics, and more. Don’t worry, though; we love it.
That’s why we’ve made CRO a core part of our services for luxury accessory brands, so you aren’t just getting visitors - you’re getting customers!
Here are just a few of the service types and content clusters we've created for our luxury clients:
- • Luxury Watches
- • Leather Belts
- • Dress Shoes
- • Handbags and Purses
- • Gold and Silver
- • Precious Gems
- • Luxury Jewelry
- • Wine and Spirits
- • Gold Chains
- • Sunglasses
- • Luxury Scarves
- • Fashion and Accessorizing
- • Automobile Accessories
- • Rolexes
- • Luxury Consumer Electronics
- • Skincare and Hair Care
- • Luxury Pens
- • Hair Accessories
- • Bespoke Items
- • Earrings
- • Necklaces
- • Rings
- • Custom Design
- • Bangles and Broaches
- • Wristbands and Bracelets
- • Luxury Heels
- • Platinum Jewelry
- • Tungsten Rings
- • Ethical Diamonds
- • Lab Gemstones
- • Designer Apparel
You're in Good Company
We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:
READ MOREHere are just a few of the luxury SEO and digital marketing services we can help with:
- • Website content
- • Content strategy
- • Content edits
- • Lead generation
- • Search engine optimization
- • Keyword research
- • Brand awareness
- • Graphic design
- • WordPress management
- • WordPress upgrades
- • Publishing for you
- • Improve speed metrics
- • Security upgrades
- • Code and bug fixes
- • On-page SEO
- • Off-site SEO
- • Algorithm updates
- • Local SEO
- • Link building
- • Custom SEO plans
- • Schema integration
- • Phone number optimization
- • Monitoring SERPs
- • Improve website traffic
- • Google My Business
- • Technical SEO
- • Web design
- • Website optimization
- • Meta descriptions
- • Alt tags
- • PPC with Google Ads
- • Landing pages
- • Google Analytics
- • User experience
- • Copywriting
- • CRO
Let's Grow Your Luxury Business
Want some free consulting? Let’s hop on a call and talk about what we can do to help.