Blog Content Creation and SEO for Real Estate Companies

Real estate is a large and varied industry with a ton of potential upside for successful businesses. It’s also an industry with fierce competition. If you want your real estate business to stand out, you need excellent, locally-focused content to attract both buyers and sellers. At Content Powered, we’ve worked with both individual real estate agents and best-in-state commercial brokers, and we’d love to work with you, too.

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We know the real estate industry well (and many sub-industries, too)

Sooner or later, just about everyone engages with the real estate industry in some fashion. Whether it’s getting a mortgage as a first-time homebuyer, selling a family home FSBO, or making million-dollar deals on commercial real estate, we’ve seen it all. Our content is proudly representing some of the biggest brokers in the country.

Whether you’re selling REO properties or brokering huge development deals, you need to reach the right people with the right information. Our expert content creators know the real estate industry inside and out. We can make the exact kind of content you need to reach the customers in your area.

Here are some of the kinds of real estate content we’ve produced in the past:

Commercial Real Estate
Real Estate Brokers
Real Estate Lending
Land Leasing
Industrial Real Estate
Real Estate Development
Real Estate Finance
Property Management
Property Appraisal
Real Estate Taxes
Multi-Tenant Housing
Real Estate Construction
Liens and Debts
Selling Inherited Estate: A Complete Step-By-Step Manual

Competitive topic, but ranks well for this (DR ~20) and has this as one of their top posts

What Are The Cheapest Places to Live in California in 2024?

One of the top posts for, 16% of their total traffic, DA 27 site

Complete Guide to U-Haul Truck Rental Costs (Updated)

Top post on, 33% of their total traffic - definitely the lions share of their traffic!

Guide to the Top 15 Texas Cities with Low Cost of Living

Top post on, 34% of their total traffic from just this one post. DA 45 site

Top 10 Questions About Conveyancing Fees Answered

One of the highest traffic posts on, average word count of ~2,500 words

How to Calculate Your Realty Transfer Fees in New Jersey

Very low word count which is good, top post on, 12% of their total traffic

Rent to Own Homes: A Comprehensive Buyers Guide

13% of the total traffic to, a smaller DA 30 website

Ultimate Guide to Fiduciary Duties For Real Estate Agents

19% of the traffic to, DA 42 site, this is a great niche topic

Updated List of States With $0 in Property Taxes in 2024

23% of the total traffic to, their top post. Bit competitive, ~3000 word article

How Big Is an Acre? Calculating Your Land Size Accurately

Second highest traffic pos ton with 20% of their total traffic

6 Key Points on Fulfilling KREC Requirements in Kansas

36% of the traffic to, DA 33 site, another easy one!

There are many valuable topics you could rank for - with the right help

For many people, buying property is the biggest financial transaction they will ever make. It's something your customers take extremely seriously, and they aren't alone. Even the search engines hold you to a high standard. Shelter is a fundamental need, and real estate is held as part of the YMYL – Your Money or Your Life – category with the search engines.

That means, above all else, your real estate business needs accurate, relevant, and trustworthy information. The real estate content we produce for you is fact-checked to guarantee you're putting your best foot forward for all involved.

You may have a high bar to clear, but we're used to high jumps.

Find what your ideal real estate customer is thinking - then give them the solution

Every real estate transaction brings with it a million questions. Is it worth it selling FSBO? Do you really need an agent? How do you get a property assessed? Everyone has questions, from first-time homebuyers to experienced brokers. Your job is to provide the most accurate real estate information you can. Our job is to make sure that happens.

When you're experienced as a real estate broker, agent, or anyone else involved in the industry, it's easy to forget that your customers often don't even know where to begin. Many of them might not even know what you do or why they might need your services. One thing is certain, though; they have questions about real estate transactions and processes.

We get in their heads, find out what they want to know, and make sure you're answering the right questions in the right way.

Avatar Image "How do I determine the value of my home?"
Avatar Image "Do I really need a realtor?"
Avatar Image "What's a good mortgage interest rate?"
Avatar Image "What credit score do I need to buy a house?"
Avatar Image "How can I increase my home's curb appeal?"
Avatar Image "What is a property tax assessment and why does it matter?"
Avatar Image "Why is my home's assessed value different from the market value?"
Avatar Image "How much should a down payment be?"
Avatar Image "Do you need a license to broker property sales?"
Avatar Image "How do you become a Realtor?"
Avatar Image "What is the cap rate in commercial real estate?"
Avatar Image "How much will deferred maintenance impact the sale price?"

Great real estate content deserves great images, too

Sometimes, the best way to convey information isn’t with the written word, but with images that accompany it. Your real estate blog is probably full of stock photos of houses, smiling people in suits representing real estate agents, and big signs saying “sold” in bold letters. That’s fine. It’s a start!

When we create blog content for you, we look beyond even these basic images. We find unique ways to add value to your blog posts, whether it’s through charts and graphs showcasing the local real estate market, custom graphic design to illustrate your services, or demonstrative photography that shows exactly what we’re talking about in terms of staging and curb appeal.

Your real estate site deserves great visual design as much as written content, and we provide the total package.

We make our real estate clients lots of money. How? Content and CRO

Conversion Rate Optimization, or CRO, is the practice of taking your existing audience and convincing a greater percentage of them to act. Great content brings those people to your real estate site, but great CRO leads them to become your clients.

Whether you’re trying to help them sell their homes, or representing them when they’re looking for property to buy, you have a role in their real estate transactions. We help make sure that, when the time comes and they look for an agent, broker, or representative to help them out, you’re the first name that comes to mind.

So, whether you’re trying to get people to download your real estate resource book, sign up to be a client and sell their home, or just come to you with contract questions, we help make sure they know who to call.

Get a Home Valuation
Claim a Free Consultation
Sell Your Home Fast
Free New Homebuyer Guide
Contact a Licensed Realtor
Sign Up for Property Updates
Calculate Your Ideal Mortgage
Speak to an Agent
Find a Broker Today
Optimize Your Listing
Schedule a Showing
Get a No Obligation Assessment

Here are just a few of the service types and content clusters we've created for our real estate clients:

  • • Residential Real Estate
  • • Commercial Real Estate
  • • Condo Associations
  • • Vacation Rentals
  • • Short-Term Rentals
  • • Long-Term Rentals
  • • Landlords
  • • Property Managers
  • • Buyer Agents
  • • Seller Agents
  • • Real Estate Brokers
  • • Realtors
  • • Luxury Real Estate
  • • Industrial Real Estate
  • • REITs
  • • REOs
  • • Real Estate Developers
  • • Property Assessors
  • • Movers
  • • Property Staging and Interior Design
  • • General Contractors
  • • Real Estate Photography
  • • Mixed-Use Properties
  • • First-Time Homebuyers
  • • FSBO
  • • Distressed Properties
  • • Real Estate Investors
  • • Manufactured Housing
  • • Sustainable Home Design
  • • Restaurant Properties
  • • Retail Properties
  • • Undeveloped Land

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:


Here are just a few of the real estate SEO and digital marketing services we can help with:

  • • Website content
  • • Content strategy
  • • Content edits
  • • Lead generation
  • • Search engine optimization
  • • Keyword research
  • • Brand awareness
  • • Graphic design
  • • WordPress management
  • • WordPress upgrades
  • • Publishing for you
  • • Improve speed metrics
  • • Security upgrades
  • • Code and bug fixes
  • • On-page SEO
  • • Off-site SEO
  • • Algorithm updates
  • • Local SEO
  • • Link building
  • • Custom SEO plans
  • • Schema integration
  • • Phone number optimization
  • • Monitoring SERPs
  • • Improve website traffic
  • • Google My Business
  • • Technical SEO
  • • Web design
  • • Website optimization
  • • Meta descriptions
  • • Alt tags
  • • PPC with Google Ads
  • • Landing pages
  • • Google Analytics
  • • User experience
  • • Copywriting
  • • CRO

Let's Grow Your Real Estate Business

Want some free consulting? Let’s hop on a call and talk about what we can do to help.

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