Blog Content Creation and SEO for Skincare & Cosmetics
Healthy skin starts with a strong foundation. So, too, does healthy content. When your skincare and cosmetics company needs to reach new customers, you need content that shines. At Content Powered, we build that foundation, and we have a whole routine for creating content that excels. With our expertise, your skincare and cosmetics brand can stand above the rest.
Free Strategy CallWe know the skincare and cosmetics industry well (and many sub-industries, too)
At Content Powered, we got our start in the skincare and cosmetics industry, and some of our oldest and most satisfied clients are part of that space. Whether it’s collagen and vitamins, acne treatments, or blemish removal, we’ve covered it all. No matter where you are in the skincare and cosmetics industry, we can write about it with expertise and authority.
We know there’s more to skincare than just sugar scrubs and gentle soaps. We know there’s more to cosmetics than eyeliner and blush. Whatever your needs, whoever your audience, we can position you as an expert. Not sure if we can handle it? Take a look at some of the sub-industries we’ve covered in the past.
6% of total traffic to clarins.co.uk, their highest traffic post!
5% of total traffic to almay.com, their highest traffic blog post!
Top post on beautyblender.com, 8% of total traffic out of hundreds of posts!
The highest traffic post on gloskinbeauty.com with 8% of the total traffic!
11% of the traffic to nataliesetareh.com, small DA 31 site, easy win!
6% of total traffic to clarins.co.uk, their second-highest-traffic post!
66% of the traffic to https://thestyleandbeautydoctor.com/, wow!! Great one
Top post on https://makeupforlife.net/, 17% of total traffic
18% of the traffic to https://beautybulletin.com/, small DA 34 site. Nice!
22% of the traffic to https://beaut.ie/, their top post. Great one!
Top post on https://dermadoctor.com/ with 21% of their total traffic
25% of total traffic to https://theannaedit.com/, their top post. Great!
38% of the total traffic to https://afterglowcosmetics.com/, smaller DA 42 site. Easy one!
There are many valuable topics you could rank for - with the right help
Skincare and cosmetics straddle the line of medical treatment and unregulated supplements, but we know you have the best interests of your customers at heart. That’s why we go beyond the basic questions and common off-the-shelf treatments, and dig deep into the science behind ingredients and the effects they can have on the body.
One of the unique challenges in the skincare and cosmetics industry is that Google classifies your niche as part of their YMYL category. That means they hold you to a higher standard. Fortunately, we’re intimately familiar with Google’s rules, and know how to get your content to rank well despite that additional pressure. Accurate, fact-checked, and useful information is a must, and we know just how to make it.
Find what your ideal skincare and cosmetics customer is thinking - then give them the solution
Skincare is complicated. Different people have different types of skin, and can benefit from different types of cosmetics. Add to that all the possible skin conditions and allergies, and you have a very broad topic with a ton to cover, and a million questions to ask.
As a skincare and cosmetics company, you have answers to these questions, and products that can help the people who ask. But do they know?
That’s where we come in. With the process of Conversion Rate Optimization, we can help you reach your target audience with exactly the right kind of content to not just answer their questions, but explain how your products can help. We aren’t just bringing in more visitors, we’re turning more of those visitors into customers.
Great skincare and cosmetics content deserves great images, too
Skincare and cosmetics is all about the face we show to the world around us. The people most interested in your content are there because they want to look their best, to treat their issues, and to find a routine that works for them.
So don’t just tell them; show them. With great blog images, we can help you showcase not just the products you sell, but the effects they can have. Don’t worry, though; we know there are rules and regulations on what you can and can’t show in your images, and we follow those as well.
Put the days of a few samey product pictures behind you, and publish content with powerful, compelling images to showcase your skincare products and cosmetics brands.
We make our skincare and cosmetics clients lots of money. How? Content and CRO
One of the trickiest parts of online marketing is the disconnect between informational content and sales. Many blogging companies are happy to produce content that brings in new people, and leave it at that. But if you get 1,000 new visitors a day, but 0 of them buy any of your skincare or cosmetics products, what good are they doing?
We take things a step further. We aren’t just bringing people to your site, we’re bringing the right people in, people who are ready to make a purchase and augment their own skincare routines. It’s all about conversion rate optimization; growing both your audience and the percentage of that audience who make a purchase.
Here are just a few of the service types and content clusters we've created for our skincare and cosmetics clients:
- • Skincare Routines
- • Beauty Influencers
- • Winter Skincare
- • Makeup Tutorials
- • Face Masks
- • Dry Skin
- • Oily Skin
- • Beauty Tips
- • Skin Supplements
- • Cosmetic Surgery
- • Botox
- • Makeup Routine
- • Cosmetics Guides
- • Beauty Routine Checklists
- • Hair Care Supplements
- • Conditioners
- • Skincare Mistakes
- • Beauty Gift Ideas
- • Organic Cosmetics
- • Cruelty-Free Products
- • Perfumes and Scents
- • Delicate Skin Soaps
- • Acne Treatments
- • Minimalist Skincare
- • Essential Oils
- • Nail Art
- • Lipstick Colors
- • Budget Beauty
- • Eczema and Psoriasis
- • Hair Removal
- •
You're in Good Company
We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:
READ MOREHere are just a few of the skincare and cosmetics SEO and digital marketing services we can help with:
- • Website content
- • Content strategy
- • Content edits
- • Lead generation
- • Search engine optimization
- • Keyword research
- • Brand awareness
- • Graphic design
- • WordPress management
- • WordPress upgrades
- • Publishing for you
- • Improve speed metrics
- • Security upgrades
- • Code and bug fixes
- • On-page SEO
- • Off-site SEO
- • Algorithm updates
- • Local SEO
- • Link building
- • Custom SEO plans
- • Schema integration
- • Phone number optimization
- • Monitoring SERPs
- • Improve website traffic
- • Google My Business
- • Technical SEO
- • Web design
- • Website optimization
- • Meta descriptions
- • Alt tags
- • PPC with Google Ads
- • Landing pages
- • Google Analytics
- • User experience
- • Copywriting
- • CRO
Let's Grow Your Skincare And Cosmetics Business
Want some free consulting? Let’s hop on a call and talk about what we can do to help.