Blog Content Creation and SEO for Skincare & Cosmetics

Healthy skin starts with a strong foundation. So, too, does healthy content. When your skincare and cosmetics company needs to reach new customers, you need content that shines. At Content Powered, we build that foundation, and we have a whole routine for creating content that excels. With our expertise, your skincare and cosmetics brand can stand above the rest.

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We know the skincare and cosmetics industry well (and many sub-industries, too)

At Content Powered, we got our start in the skincare and cosmetics industry, and some of our oldest and most satisfied clients are part of that space. Whether it’s collagen and vitamins, acne treatments, or blemish removal, we’ve covered it all. No matter where you are in the skincare and cosmetics industry, we can write about it with expertise and authority.

We know there’s more to skincare than just sugar scrubs and gentle soaps. We know there’s more to cosmetics than eyeliner and blush. Whatever your needs, whoever your audience, we can position you as an expert. Not sure if we can handle it? Take a look at some of the sub-industries we’ve covered in the past.

Skincare Supplements
Ethical Cosmetics
Cosmetic Surgery
Injections and Lifts
Hair Care
Hair Removal
Eczema and Psoriasis
Nail Polish
Sunblock and UV Resistance
Vegan Skincare
Skincare for Men
Men's Products
Halal Beauty Products
Organic Cosmetics
Luxury Cosmetics
Rosacea Treatments
Must-Have Beauty Items
15 Easy Ways to Fade Sunless Tanning Mistakes

6% of total traffic to, their highest traffic post!

What Makes Smart Shade Hypoallergenic Makeup Unique?

5% of total traffic to, their highest traffic blog post!

Exfoliation Explained: 5 Steps for Beautiful, Healthy Skin

Top post on, 8% of total traffic out of hundreds of posts!

Face the Light: Mastering Contouring and Highlighting

The highest traffic post on with 8% of the total traffic!

The Ultimate Guide to Priming Oily Skin and Lids

11% of the traffic to, small DA 31 site, easy win!

Expert Tips: Removing Thick Dead Skin on Your Feet

6% of total traffic to, their second-highest-traffic post!

Guide: What Is the Best Mineral Sunscreen for Dark Skin?

66% of the traffic to, wow!! Great one

3 Ways to Check if Your MAC Makeup Has Expired or Not

Top post on, 17% of total traffic

Guide: How to Choose Between Lye and No-Lye Relaxer

18% of the traffic to, small DA 34 site. Nice!

Microbead Hair Extensions: The Complete Beginner's Guide

22% of the traffic to, their top post. Great one!

Eye Color Guide: How to Select the Best Shadow Shades

Top post on with 21% of their total traffic

Inspire Your Wardrobe: The Art of Style Integration

25% of total traffic to, their top post. Great!

Top Clean & Natural Foundations of 2024 for a Flawless Finish

38% of the total traffic to, smaller DA 42 site. Easy one!

There are many valuable topics you could rank for - with the right help

Skincare and cosmetics straddle the line of medical treatment and unregulated supplements, but we know you have the best interests of your customers at heart. That’s why we go beyond the basic questions and common off-the-shelf treatments, and dig deep into the science behind ingredients and the effects they can have on the body.

One of the unique challenges in the skincare and cosmetics industry is that Google classifies your niche as part of their YMYL category. That means they hold you to a higher standard. Fortunately, we’re intimately familiar with Google’s rules, and know how to get your content to rank well despite that additional pressure. Accurate, fact-checked, and useful information is a must, and we know just how to make it.

Find what your ideal skincare and cosmetics customer is thinking - then give them the solution

Skincare is complicated. Different people have different types of skin, and can benefit from different types of cosmetics. Add to that all the possible skin conditions and allergies, and you have a very broad topic with a ton to cover, and a million questions to ask.

As a skincare and cosmetics company, you have answers to these questions, and products that can help the people who ask. But do they know?

That’s where we come in. With the process of Conversion Rate Optimization, we can help you reach your target audience with exactly the right kind of content to not just answer their questions, but explain how your products can help. We aren’t just bringing in more visitors, we’re turning more of those visitors into customers.

Avatar Image "How can I shrink enlarged pores?"
Avatar Image "Should I be wearing sunscreen every day?"
Avatar Image "Is it dangerous to use activated charcoal scrubs?"
Avatar Image "What causes acne, and how can I stop it?"
Avatar Image "What goes into a complete skincare routine?"
Avatar Image "What’s the best foundation for darker skin?"
Avatar Image "How can I go tanning without damaging my skin?"
Avatar Image "What’s the best way to remove makeup in the evening?"
Avatar Image "How do I protect my hair while I sleep?"
Avatar Image "How can I lighten a blemish on my cheeks?"
Avatar Image "Is laser hair removal effective?"
Avatar Image "How can I keep my skin from drying out?"
Avatar Image "Are facelift injections safe?"
Avatar Image "Are skincare pills a scam?"
Avatar Image "How does collagen help my skin look younger?"

Great skincare and cosmetics content deserves great images, too

Skincare and cosmetics is all about the face we show to the world around us. The people most interested in your content are there because they want to look their best, to treat their issues, and to find a routine that works for them.

So don’t just tell them; show them. With great blog images, we can help you showcase not just the products you sell, but the effects they can have. Don’t worry, though; we know there are rules and regulations on what you can and can’t show in your images, and we follow those as well.

Put the days of a few samey product pictures behind you, and publish content with powerful, compelling images to showcase your skincare products and cosmetics brands.

We make our skincare and cosmetics clients lots of money. How? Content and CRO

One of the trickiest parts of online marketing is the disconnect between informational content and sales. Many blogging companies are happy to produce content that brings in new people, and leave it at that. But if you get 1,000 new visitors a day, but 0 of them buy any of your skincare or cosmetics products, what good are they doing?

We take things a step further. We aren’t just bringing people to your site, we’re bringing the right people in, people who are ready to make a purchase and augment their own skincare routines. It’s all about conversion rate optimization; growing both your audience and the percentage of that audience who make a purchase.

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Discover the Secret to Shining Skin

Here are just a few of the service types and content clusters we've created for our skincare and cosmetics clients:

  • • Skincare Routines
  • • Beauty Influencers
  • • Winter Skincare
  • • Makeup Tutorials
  • • Face Masks
  • • Dry Skin
  • • Oily Skin
  • • Beauty Tips
  • • Skin Supplements
  • • Cosmetic Surgery
  • • Botox
  • • Makeup Routine
  • • Cosmetics Guides
  • • Beauty Routine Checklists
  • • Hair Care Supplements
  • • Conditioners
  • • Skincare Mistakes
  • • Beauty Gift Ideas
  • • Organic Cosmetics
  • • Cruelty-Free Products
  • • Perfumes and Scents
  • • Delicate Skin Soaps
  • • Acne Treatments
  • • Minimalist Skincare
  • • Essential Oils
  • • Nail Art
  • • Lipstick Colors
  • • Budget Beauty
  • • Eczema and Psoriasis
  • • Hair Removal

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:


Here are just a few of the skincare and cosmetics SEO and digital marketing services we can help with:

  • • Website content
  • • Content strategy
  • • Content edits
  • • Lead generation
  • • Search engine optimization
  • • Keyword research
  • • Brand awareness
  • • Graphic design
  • • WordPress management
  • • WordPress upgrades
  • • Publishing for you
  • • Improve speed metrics
  • • Security upgrades
  • • Code and bug fixes
  • • On-page SEO
  • • Off-site SEO
  • • Algorithm updates
  • • Local SEO
  • • Link building
  • • Custom SEO plans
  • • Schema integration
  • • Phone number optimization
  • • Monitoring SERPs
  • • Improve website traffic
  • • Google My Business
  • • Technical SEO
  • • Web design
  • • Website optimization
  • • Meta descriptions
  • • Alt tags
  • • PPC with Google Ads
  • • Landing pages
  • • Google Analytics
  • • User experience
  • • Copywriting
  • • CRO

Let's Grow Your Skincare And Cosmetics Business

Want some free consulting? Let’s hop on a call and talk about what we can do to help.

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