List of Over 50 Sites to Submit Your SaaS Business

If you're looking for an online service to handle some kind of work for you, what are you going to do?

Chances are, you're going to search for what you need online. You'll start by looking for big lists of products, and you'll browse directories and review aggregators until you narrow down a list. Then, you start to look into comparison pages, pare down the list, and eventually end up with the best option to try.

That means if you're the one that owns a SaaS business, you need to be there where people are looking. Directories, review sites, high-authority pages; these are all places you want to be seen.

I've seen firsthand the difference that a few directory submissions can make. But I've also seen how they can backfire. So today, I wanted to help you out by giving you a huge list of places to submit your business, and some tips to make sure you stand out wherever you go.

Are Directories Dead?

Before we get to the list, I need to talk about directory submission in general.

Directories are one of those marketing tools that have been around for literal decades. In fact, if you go back far enough, they've been around since long before the internet even existed. 

I mean, remember the Yellow Pages? If you're too young to remember, we used to get printed, on-paper books of phone numbers delivered to our homes. Part of the book was printed on white paper, called the white pages, and had resident phone numbers. The other part, printed on yellow paper, was a big directory of local and regional businesses.

This goes all the way back to the 1880s.

The concept of the business directory transferred nicely to the internet, and even a company named Yellow Pages (and then YP) popped up.

As with any marketing technique, directories have had their ups and downs. There have been times when they worked really, really well. Other times, submitting your URL to directories came across as spam and did nothing at all for you but waste your time.

I've even mentioned it before. Directory submission was a common way for "link building" services to spam your link out there so it looks good on your backlink monitors, even though those links are essentially valueless.

That's why services like my link earning are so much more effective than simple link building, by the way. But that's a topic for another day.

Today, directory submission is not really about links. And that, actually, is why it works better now than it did in the past.

What do you get out of directory submission today?

• Visibility to users searching for businesses. People start their research for SaaS businesses by looking for lists, and directories are the best way to get on those lists.
• Visibility to AI Overviews. Part of modern AIO/AEO is targeting the locations where the AI is getting its information, so you can be mentioned in AI Overviews and LLM output.
• Visibility to content creators. If a blogger like me is planning a post about a type of business, the first place I'm going to check is directories, to get an idea of what's out there.

To be clear, you're not submitting to directories for link value. You might not even get clicks through those links at all. The visibility is what matters.

So no, directory submissions aren't dead. They can be extremely powerful. You just need to know what to expect out of them.

Now, what about my list? I've divided it up into categories to make it easier to find what you're looking for.

What's Not on the Lists

Yes, one more thing before the actual lists: some things I left out, and why.

First, Google Business Profiles. I left this off the main lists for a few reasons. One is that there's not one "directory" as such; it's just Google. Another is that there's no way you don't already know about it, right? Bing Webmaster Tools is similarly excluded.

Next up are Social Media groups. Facebook groups, LinkedIn groups, and other groups are all over the place. There are thousands upon thousands of them, many with very few enforced rules, a ton of spam, or other problems. You can browse and try to use them if you like, but I've never found them to be worthwhile. The only person benefiting from these groups is the one running them, usually.

I'm also adding subreddits to this section. There are millions of subreddits on every possible topic, and some of them can be very useful as pseudo-directories. But, they aren't directories, they're discussion boards. That's still a very powerful resource for marketing, but it's outside the scope of today's post.

Finally, I'm leaving out directories for kinds of content. I have two reasons for this. One is that I've already covered a lot of them before (and if you have a specific kind you want me to cover, drop me a line.) For example, here's my list of podcast directories, and here's one for press releases.

The second reason is, again, today's list is about promoting whole businesses in business directories, not promoting specific kinds of content. 

I'm 100% open to you adding more ideas in the comments below, but keep in mind the focus of this post.

Now, finally, the lists.

The Big-Name SaaS and General Directories

First, let's look at the big-name directories. These are the directories that are going to be in the top ten of Google for pretty much any search you run, which means they're the big ones to hit no matter what your business is about.

1: G2 - G2 is probably the #1 directory for SaaS products available today. Their directory contains over three million apps, so if you're not on the list, you might as well not exist. G2 aggregates useful data for users, including a description, pricing information, and user reviews. I find it extremely valuable to get some initial reviews once you're added to the directory.

2: Capterra - One of the oldest still-online directories of digital businesses, Capterra has millions of reviews and tons of data to analyze. Every SaaS product on the list has a sentiment analysis based on reviews, for a deeper picture than just star ratings can give you. The trick is, successful profiles on Capterra are written by Capterra staff writers based on reviews, so you need reviews and business information to catch their attention and gain coverage.

3: Product Hunt - Product Hunt is a huge directory of SaaS products with one unique twist. In addition to their standard directory and top lists, they have a "launches" section. This showcases products that are just launching or recently launched, so users can check out the newest of the new. My tip: "launch" each time you push a new major version of your app, so you can take advantage of these launch listings each time.

4: SaaS Hub - 200,000+ SaaS apps are listed in this directory, and they feature ongoing "tournaments" to put products against one another to see which ones come out on top. It's a very competitive directory, but if you can outdo your competition, I've seen it be single-handedly responsible for doubling revenue nearly overnight.

5: TrustPilot - One of the few big names that isn't focused just on digital products, TrustPilot is available to any business. It's a huge source of validation when you have positive reviews, since people tend to trust TrustPilot over a lot of other sources. Once you submit, I really recommend pushing to get reviews as much as you can.

6: Crunchbase - I used to love Crunchbase, but they've gotten a lot less useful recently, in my opinion. They shifted from a business directory to an AI data company, with a ton of AI-generated predictions and profile metrics. That's not damning in itself, but they've also paywalled most of their search results now. They have a free account, and you can still submit your business using it, but it feels a lot worse to use now.

7: AlternativeTo - This is another one of the big directories that has been around for many years. It allows you to submit a lot of useful information, and helps rank you as an alternative to your top competitors, so it can be a very powerful way to insert yourself into a discussion surrounding your niche.

8: Alternative.me - This is like AlternativeTo, but calmer and smaller. They actually only have around 13,000 SaaS businesses in their directory, and their audience is measured in five figures. But their audience is very engaged, so they're very likely to get you more users and reviews, and can be a gateway to more traffic in other venues. It's almost refreshingly simple and no-frills.

9: WebCatalog - I really like this directory. It covers SaaS products, but also mobile apps and even software. The only downside is that it's largely sorted by popularity and size, so the lists and search results it gives you tend to be dominated by the big names. Still, I've found it to be very useful for secondary citations, with AI and other people drawing up lists from these resources.

10: SaaS Genius - Personally, I've found this one to be really handy, for one main reason: it's very pricing-forward. They focus a lot on price comparisons and value propositions, so it's a lot easier as a customer to find a SaaS app that competes financially. If you're a SaaS business that provides a lot of value for the money, this is one of the better directories to submit your tool to.

11: Brownbook - I don't think this one is super useful, but it's in the same vein as YP or Google; it's a global business directory for pretty much any business that can possibly exist. As a huge directory, it's often scraped by LLMs, so it's a good way to get those AI citations.

12: SoftwareAdvice - A huge and very interesting directory, I like this one a lot. It's part directory, part review site, and part focus group. Users are encouraged not just to leave reviews, but to leave useful feedback for apps they use, so you can get very handy information out of it, as well as a listing.

13: Clutch - Clutch is a directory, but they also feature a recommendation and connection engine. Their design is focused on both customers and other businesses looking for services; you can search for what you need done, and they'll recommend products for you. Submitting your product allows you to be recommended, and you'll get more recommendations if you get more reviews.

Directories for New Launches and Startups

Some directories have sprung up to help new businesses and products take off. These are really only useful if you're about to launch a new product, or just recently launched, but aren't available if you've been around for a while. It's a lot like the Launch section of Product Hunt, as distinct sites. If you're preparing for a debut, check out our 50 point checklist for startup launches to make sure you're ready.

1: BetaList - One of the best sites to use for a new startup launch. In order to be accepted, you have to be less than a week or two old, have relatively little press coverage elsewhere, or have been on the site before. You can't re-launch each new version with this directory, so use it only for your initial product launch.

2: PeerPush - This is an interesting directory that focuses not on AI apps, but on AI discovery. They've done some back-end wizardry to make it easier for apps in their directory to be found by AI directories, and it's surprisingly effective. It's a great option for startups looking to get a leg up.

3: Toolio - This one isn't solely focused on startups, but it does have a whole section for just-launched SaaS apps, which is quite handy. It's also really cheap to submit (just $10 as of this writing), but they have premium listings, and you can even get in their top banner spotlight. If you run a SaaS and are thinking about where to host your content, we've also covered the best blogging platforms for SaaS businesses.

4: Top Startups - This is more of an informational directory than a promotional one, but it's very useful as a resource for various LLM and other research tools. It's focused on the details of what your startup is, your funding, your size, and other details, rather than user reviews. It's also great for hiring, if you need to expand your team while promoting your app.

5: Shipybara - This site has semi-automated weekly lists of apps launching that week. Users can vote on how interesting those apps are, and they have a weekly "winners" directory too. I think this one could be a good opportunity too, since their user base is small enough that it doesn't take many votes to rise to the top.

Directories with Specific Functionality

If you only pay attention to one of the categories of directories I'm listing today, make it this one. These are directories with tricks. If you use them right, they can be hugely advantageous. They won't be for everyone, but if they fit your marketing strategy, they're solid gold.

1: AppSumo - Beyond being just a business directory, AppSumo focuses on deals. If you're running a sale or promo, AppSumo can help you promote yourself. The trick is, you have to apply to get in, and it's basically a commission service. They'll promote you, but they'll take a cut of your sales. My tip: Make triply certain that the math works out for you.

2: StackShare - This is a high-DA directory with some really good links and a narrow use case. They focus specifically on parts of the business stack, from coding languages to UI component modules to prototyping tools. A lot of SaaS businesses won't fit here, but if you do, it's incredible.

3: GetApp - This one could honestly be in the big names category, but I've put it down here because it's heavily focused on B2B apps. They're "where business leaders find software", which makes for a powerful resource for some kinds of apps, and a useless one for others. It is huge, though, so if you can use it, definitely do so.

4: Peerlist - This is an odd one; it's one part directory, one part portfolio, and one part job site. The idea is that as an entrepreneur or professional, you can share the products you're working on with your peers and network. It's not quite a typical business directory, but if you can leverage it properly, it's even better.

5: Service List - This is a solid directory with a relatively small list of services because it's focused on just that: services, rather than products. It also operates on a quarterly bidding process for ranking in their directory, so be prepared to spend if you want a good listing.

6: Zapier - Yes, Zapier is kind of a directory when you think about it. If your SaaS product has an API and you're willing to join their ecosystem, you can add your app to Zapier's API integrations engine. Anecdotally, this is an extremely powerful way to get new users.

Directories for AI Tools

This category is exploding, both in terms of AI-powered SaaS tools and in terms of directories made specifically for them. HUGE word of caution here: there's a ton of turbulence in the AI space. These AI directories might merge, collapse, or evaporate before a year is up, and there's zero way to tell. I certainly can't predict it for you. So, use these if your business is AI-focused, but don't be surprised if they disappear.

1: There's An AI For That - This is one of the older extant AI directories, launched in 2022 to catalog AI tools. It's also heavily curated, which means you have to submit your business and hope they let you in. It's also paid, which is a good filter to keep out the spammiest apps. I think it's one of the best AI directories out there, but you need the budget to submit.

2: Easy With AI - This is another of the larger and older AI tool directories. It tends to be most focused on the graphical and generative AI tools, and less on the business tools, but you can submit anything if you're willing to pay their fee. My tip: If you want to submit to this site, do it ASAP; they've increased their price several times, so expect it to only keep increasing.

3: Futurepedia - This is one of the more trustworthy AI directories I've seen. In addition to AI tools, they also work for business AI apps and AI courses. On top of that, they publish tutorials on how to use AI tools effectively, so if you work with them, you can get some added promotion that way. It's a little dominated by the big AI tools, but there's plenty of room if your SaaS app is unique enough.

4: Future Tools - Very similar to Futurepedia, this one is small and curated, but has been growing pretty rapidly, so if you can get in now, it's going to have long-term value for you. It is, though, focused specifically on AI tools.

5: Top AI Tools - This is the last of the AI-focused directories that I've seen tangible results out of. There are a lot more out there, but a lot of them are smaller, much more expensive, or just not as useful. This one is still pretty solid and helps promote newly-launched AI tools, and that's handy for a SaaS launch in the AI space.

You get the idea, so here are some more that are basically the same as the ones above.

• AI Pure - $70 to submit, $200+ for promotion on top.
• AIxploria - $80 to submit with higher prices for promotion and features.
• Dang! - Pretty basic, but they do have a "Graveyard" of tools that were submitted to them and have since shut down, which is a fun list to browse.
• AI Collection - Fairly basic. They have an "AI periodic table" that gives you a grid layout of some AI tools. I'm not really clear on how they pick tools for it, though.
• Popular AI Tools - This one is somewhat interesting in that it's built around its own AI to recommend tools, so if you can get into their own AI, you can be recommended heavily.
• FeaturedTool - While not technically an AI directory, that's basically all that's in it, so keep that in mind.
• Ant Directory - I'm putting this one here to illustrate something: it's nearly identical to at least two others on this list. You'll run into that a lot with AI directories; they tend to clone one another, so if you submit to one, wait a day or two and see if you show up on others before submitting to them yourself.

These AI directories are a dime a dozen, so feel free to use them if your product fits, but don't necessarily expect a ton of great returns from all of them. If you're looking to broaden your reach even further, check out the most popular AI blogs to stay on top of trends, or consider submitting your podcast to directories if you have one covering AI topics.

Smaller, Niche, and Other Directories

I wanted small, specific lists for certain kinds of directories, but there are thousands of these sites out there. I'd have to make a directory site just for directories! So anything that either doesn't fit in one of the categories above, or does but is smaller and less valuable, I've put down here.

Don't get me wrong, all of these directories can be good for your SaaS business, it's just a matter of figuring out where you want to spend your time. Start working your way through this list once you've finished the lists above.

1. SourceForge - Originally a directory for open-source software, SourceForge has had a lot of ups and downs over the years. It's not entirely SaaS-focused, which is why it's not higher on the list, but it's still useful, especially for hybrid apps.
2. Startup Stash - If it has startup in the name, why isn't it in the startup section? This is actually tools for startups, not tools that are startups. If your tool is aimed at helping businesses launch their apps, this is a great resource.
3. SaaSWorthy - It's big, it's general-purpose, it has tens of thousands of apps in the directory, and it rates them by a proprietary score. It's not glamorous, but it works.
4. All Top Startups - $30 for a simple submission and a week-long feature, or $80 for a month and longer.
5. Store.app - This one is interesting in particular because it allows you to list SaaS products not just as web apps but for other platforms, including mobile apps. Excellent for hybrid businesses.
6. FiveTaco - I'm not really sure about the name, but this directory is handy for certain kinds of SaaS products. They're focused on helping solopreneurs find apps they can use, so it's great if your app has individual or small team plans.
7. PromoteProject - A directory that's not focused on promoting to users, but rather investors. If you're hoping to secure some funding through nontraditional channels, this is a great option to explore.
8. Sprout24 - This is a very vintage-feeling directory, in that it isn't as slick and AI-forward as others. It is, however, focused and useful, and they have a proprietary scoring system with no paid submissions, so their ratings are as objective as possible.
9. DealMirror - This is another directory similar to AppSumo, in that it focuses on deals for consumers. It's not useful generally, but if you're doing a promotional push with special sales, it's a good way to get it out there.
10. Dirs.cc - This isn't technically an AI-only directory, but it's heavily focused on AI now, so keep that in mind if you submit to it. You might not stand out if you're not an AI service.
11. Toolfolio - Broadly focused on coding and dev tools, this has sections for other SaaS apps as well. You can sign up for opportunities to be listed, or pay to skip the line.
12. SaaS Browser - This is a huge database and product tracker with half a million apps in its list. You can also add in data for affiliate programs or even bug bounty programs if you have them.
13. YourStory - A unique twist on the business directory. YourStory is about startups with stories, and encourages adding a narrative to the profile you create, along with typical startup information. They're free, but they do choose who to feature, so publication isn't guaranteed.
14. 9Sites - Quite possibly the most vintage site on this list, this one has web design that hasn't changed since 2006. I kind of miss it, honestly. It's not the biggest or most well-traveled, but it's still not a bad place to list your app.
15. SoftwareSuggest - Fairly standard as far as SaaS directories go. I think this one is just solidly decent, but doesn't do anything truly innovative or above-and-beyond.

What's your favorite? Have you gotten some really good traffic out of a directory that I didn't list? If so, let me know about it in the comments. There are thousands of these directories out there, a lot of which are clones of each other in the AI space now, so I'd love any verified information you can give me.